In the battle between podcast marketing conversion rates and traditional advertising, the numbers reveal a stunning truth. Podcast advertising demonstrates a 34% conversion rate versus digital display ads (1.1%) and TV commercials (3.1%), but the real magic happens when you create podcast content rather than just buying podcast ads.

In early 2008, the Airbnb co-founder had the chance to appear on a small business podcast called "Startup Diaries." At the time, Airbnb was bleeding money, had three users, and Brian was eating cereal for dinner (the cheap kind, not the artisanal stuff).

Savvy podcasters are diversifying their income streams to build more sustainable businesses. This article explores five profitable podcast monetization models that are complementing traditional advertising in 2025.

Getting your first 100 podcast listeners is HARD. Not impossible, but hard. We've helped dozens of podcasters go from zero to thousands of listeners. The pattern is always the same: you need to get those first 100 true fans before the algorithms and word-of-mouth take over. Here's exactly how to do it.

The podcast gold rush is over! 2025 belongs to creators who do more than just hit "record." To stand out in a sea of 4.4 million shows, you need sharper focus, immersive production, and a strategy that goes beyond audio. Here’s what today’s top podcasts are doing differently, and how you can too.

Your podcast deserves more than crickets and confusion. If you're struggling to grow, you're likely making these 5 mistakes AND they're all fixable. Here's how to level up your sound, structure, and strategy to finally get noticed.

Your podcast deserves more than a website that turns listeners away. These 5 common mistakes could be costing you big. Here’s how to fix them fast.

Hosting platforms come and go, but your podcast shouldn’t. A custom website keeps your show safe, searchable, and seen, no matter what happens behind the scenes. Here’s how smart creators future-proof their content (and their audience).

Your podcast is more than a link-in-bio. A real website builds trust, fuels growth, and turns listeners into loyal fans. If you’re serious about your show, you need a digital home, like, yesterday.

You’ve poured hours into your podcast. Built an audience. Then overnight—gone. Pulled for a vague violation, buried by an algorithm tweak, or wiped by a glitch. Sounds dramatic? It happens. If you don’t have your own website, you don’t own your podcast. Period.

In a sea of 4.4 million shows, great content isn’t enough. Your podcast needs standout branding to survive. From logos and color palettes to sonic signatures, every single detail builds recognition and loyalty. Learn how to create a brand that turns listeners into superfans.